COURSEWORK Statement of Intent

Q1

"How do you intend to use the flour areas of the media theoretical frame work to communicate meaning and meet the requirements of your chosen brief?" 
(400 words) 

To ensure my magazine will fit the brief I am going to appeal to the 16-25 year old culturally sophisticated AB demographic. I am going to design a magazine with a simplistic appearance and to not be covered in text. This magazine will not follow a typical Bauer magazine as I am aiming my product at a different demographic, urban fashion. I intent this to be more contemporary and sophisticated. I want to create a mediated aspiration image towards my audience as they read the magazine, to achieve this I will by using models that fit the AB demographic. I want to include different cultures into my magazine, this will be done to create a pluralistic ideal, and I want to bring something new to Bauer magazine. The idea is to create a gender fluid magazine this will be able to create a broader audience as both men and women could happily be interested in the content inside.

Looking at the website to fit the brief I will have to use gender neutral colours. By doing this the website will be open to both genders where everyone can feel comfortable using the site. As the website being the smaller financial viable product, it must be essential for the site to be useable by as many people as possible to increase users for the website to become the financial status. I will try and ensure that my website reflects to my magazine so it is obvious that the website and the magazine are related whilst featuring a contemporary and urbane style. As my demographic is aimed at a younger age group who have been exposed to technology the majority of their life will make using the website easily therefore I will try and make it colourful and full of images to intrigue the audience. Whilst my intention for the magazine is altered to Bauer’s style, this will be the same for the website. I want to introduce something new to the company featuring now urban youth the broaden their audience. 

Q2

"How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?"

(100 words)

I have used my website to promote my magazine as currently my magazine is brand new and is the financially viable product out of the two. As my brand continues to grow I will increase more space on my website allowing adverts to increase my financial status. As more people go online and less people buying physicals copies of a magazine I can use my website to my advantage and use the online platform to create fiance and promote my magazine hoping people will increase people buying the magazine whilst increasing the customer base online.